Search engine optimization (SEO) is the process of affecting the visibility of a website in a web search engine's unpaid results— often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results website, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.
Social Media Optimization (SMO) consists of an important part for web marketing service. When it is combined with SEO, will directly boost your presence through Internet and will make your brand familiar in a short period of time. We could alternatively say that it is the best example of sharing information (one by one) through the social network channels.